“This isn’t for everybody,” explained Colin Hadden, IGT Indiana general manager. “But we feel that there’s a demand for it, and we feel a certain number of our players are interested in that higher price point and that experience.”

IGT Indiana, which operates and markets the Hoosier Lottery on behalf of the state, launched a $30 scratch game two years ago that Hadden said has been “very successful” at bringing in $10-11 million a year in incremental revenue.

He expects the $50 game will remain “a relatively small part of the portfolio,” but is necessary to maintain and grow sales in “a maturing lottery market.”

“This whole thing is always a balance,” Hadden said. “It’s a balance between nurturing and cherishing what we have and bringing in new and innovative ideas.”

Hadden said specific details on prizes and odds for the $50 scratch-off game still are being developed.

Indiana’s two $30 instant tickets offer jackpots of $7 million and $1 million, with respective odds of winning any prize set at 1 in 3.01 and 1 in 2.8.

In comparison, the overall odds of winning a prize in the Hoosier Lotto draw game are 1 in 6.

Hoosier Lotto offers a similar top prize to high-priced scratch tickets, but also requires players to wait for the two weekly drawings to find out if they’ve won.

Source NWI Times