WARSAW — Kosciusko Chamber of Commerce held a ribbon cutting at Sears Hometown Store, located at 2816 Frontage Road, Warsaw. Evolving to meet changing consumer needs and to embrace its nationwide branding as “America’s Appliance Experts,” Sears Hometown Store in Warsaw refreshes appliance retail strategy. The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes.

“Our community will find that the often overwhelming experience of shopping for new appliances, is now more approachable and has been greatly improved through our new retail strategy,” said Ken Ashpole, owner of the Sears Hometown stores in Warsaw. “Our dedicated sales team has been specially trained to help guide our customers to the leading brand names and high-performing appliances on the market and always at the low prices that come to expect.”

In the new store design, appliances will occupy more than half of the sales floor and include more brands with an impressive presentation. The Store will also focus its appliances on innovative in value added products from Whirlpool, Maytag, KitchenAid, Samsung and Kenmore.

The new floor plan also includes the ability to showcase complete kitchen packages through the addition of three kitchen vignettes. This allows stores to display an entire four-piece kitchen from multiple brands in a small amount of floor space, making it easier for customers to choose products. Another new feature that simplifies the buying process is a designated laundry innovation area, showcasing multiple brands and innovations that lets customers easily explore the differences between the various product lines.

Customers in Warsaw also benefit from a new touch-screen kiosk where they can work with a sales person or browse on their own to explore product options or make purchases. In addition, the Sears Hometown Store in Warsaw is providing industry leading comprehensive training to store associates, including brand specific selling certification.

The Warsaw location is part of a system-wide refresh of all Sears Hometown Store locations. The company began updating units and 2015 and now has nearly 275 “America’s Appliance Experts” locations across United States. To learn more about Sears Hometown Stores, visit www.searshometownstores.com.